As a small business owner, you understand the power of recognition and visibility for building your customer base. If your company needs a new business sign, the design process is vital. Focus on the vital elements that spotlight your company's branding, logos and location. Even if you don't rely on foot traffic, your company's signage is the key to having your business name committed to memory for consumers who pass the building on a regular basis. Here are some tips to help you create a business sign that truly represents your company.
Spotlight the Business Name
Your company name or logo is one of the most important things that you can display on your signage. The logo that you use to represent your company will become synonymous with the business operation, and it will ultimately prove to be the primary thing that customers associate with your business. If you want potential customers to remember your business even if they only pass by on the street, an attention-getting sign with a bold business logo is a great way to go.
Display Your Existing Branding
Your company logo by itself isn't necessarily enough to really give your company its identity. Your business brand includes the color schemes, font styles, blog design and images associated with your company. Make sure that any signs you create are designed in keeping with your business's branding.
A company's brand is the most powerful tool it has when it comes to recognition and loyalty. Customers need to be able to recognize your brand at a glance for it to be effective. If you are establishing a new business, work with a marketing professional to build a solid brand that will become synonymous with your company.
Set a Fixed Budget
When you hire a designer to create your company's signs, you should have a fixed budget in place. This ensures that your signs are constructed within your financial means and with all of the features and enhancements that you can afford to include.
Don't overlook the cost of installation, the electricity needed if your signs are lighted, and any other specialty costs related to the design, manufacturing and installation of the signs. Cover all of your financial and design bases from the start to avoid any surprises along the way.
Create Signs that Represent Your Brand
When you are designing your company's new signs, you'll have to choose what kind of material you want your company's signs made from. Consider your company's brand and what your mission is when you make these decisions. After all, you don't want to put up signs to represent an organic product company if those signs are made with neon lighting and other products that aren't environmentally friendly. Look instead for natural materials, including a wood sign with etching or carvings.
Think about what you really want your sign to say about your business. Before having any signs manufactured, check with the city council about any restrictions or regulations. You may have to keep the sign within a predetermined set of dimensions or below a specific height.
Put Everything Together with a Professional
If you want business signs that are going to set your company apart, you should work with a commercial sign manufacturer, like those at http://bestneonsign.com/, who has direct experience working with the type of business you're operating. Doing so ensures that they will understand your vision and create a sign that will be representative of it.
Whenever possible, start with a sketch that will show the designers your actual vision. It's easy to explain an image, but without ensuring that you're both on the same track, you can still end up with two very different results. Talk to your designer before the actual manufacturing starts to be sure you're getting what you envision.
Your company's signs will be the representation of the business for years to come. In light of that fact, it's important that it represents your image properly. With the tips here, you can create signage that will represent your business and your brand effectively.
Putting it All Together
Bring your design, branding, budgeting, and sign material ideas to your local business sign shop for further refinement. Doing these initial steps will help you to better communicate your message with the sign designer.